Ukweli Kuhusu Kupata Wateja Mtandaoni (Darasa Muhimu)

Ukweli Kuhusu Kupata Wateja Mtandaoni (Darasa Muhimu)

Watu wengi wanalalamika biashara zao hazipati wateja mtandaoni pamoja na kwamba wanapost bidhaa zao Istagram, WhatsApp na kwenye majukwaa mengine ya digitali. Wengine huanza kufikiri pengine kufungua website itasaidia kupata wateja kuliko kuwa na Instagram au WhatsApp...
Why do Most Businesses Struggle with Personalization?

Why do Most Businesses Struggle with Personalization?

Modern consumers are sophisticated and empowered with knowledge. They know what they want and what they don’t. They don’t want to be treated like just another customer. They don’t want to visit a company’s website and see it is all about the company. ...
Marketing in the Metaverse: A Holy Grail for Businesses

Marketing in the Metaverse: A Holy Grail for Businesses

You may need to forget about the internet as we know it, the next iteration of it is coming. The Metaverse.  Unless you have spent the past few weeks in a “wake me when it’s over” mode, you probably have heard enough about the metaverse. But if you haven’t, well,...
Google Brings a Sigh of Relief to Digital Advertisers

Google Brings a Sigh of Relief to Digital Advertisers

I wrote in my previous article that digital advertising is in trouble. Mainly because of growing privacy concerns and the elimination of third-party cookies. It turns out digital advertising may be here to stay after all. If you run Facebook ads like me, I am sure you...